Marketing sales of Footstep Generator †MyAssignmenthelp.com

Question : Discuss about the Marketing sales of Footstep Generator. Answer: Introduction Footstep generator produced by Pavegen company uses forces of footsteps. The system delivers as a medium to generate electricity by using the sources, which are non -conventional in nature. The project is being designed which is necessary to be useful at the places of public like the railway stations where the public keep on walking throughout the day. At these places systems are needed to be placed at any points of entry where people travel through the exits and entrances, they have to put their step on the devise in order to go through (Pavegen.com, 2017) Many footstep generators of power, it can be used to enhance the output of the power generation. This system further allows for the efficient medium of power generator. Therefore, in this regard it is important to take into account the importance of the product that accordingly, a market plan has to be devised. In order to make the marketing plan, the competitive analysis of the company needs to be analyzed properly, which would f urther state about the position of the company and the importance of the products. This is being a unique product, is definitely expected to become a competitive product, which promotes innovation, connectivity and productivity in the market (Pavegen.com, 2017; Tom, Boban Sijo, 2013). Mission, vision and values Mission, vision and plans of the company Pave Gen that it wants to reflect through its product is the footstep generator are Mission: Mission is the power to deliver confidence and the energy to those people who need it. Its mission is to deliver power and confidence who needs it (Pavegen.com, 2017) Vision: The vision of the company is One footstep to change the world. A team of professionals who are passionate about their work is delivering it (Pavegen.com, 2017). Core values of the product: Profound respect: For having the worth of intrinsic nature, it is important to believe in dignity and the values of every people (Pavegen.com, 2017) Humility: The Company is the servant, which has chosen in order to serve the company Team: The business believes in team- work in order to conquer the impossible (Pavegen.com, 2017) Sustainability: The business works together to provide the people of New Zealand with the sustainable form of electricity. Innovation: The Company aims to develop and practice the future technologies in order to benefit the customers, the nation and public as a whole. Industrial sector Pavegen, was founded in the year 2009. The company was for the first time developed the flooring tile, which was funded by the Royal society of Arts. The tile has the ability to convert the kinetic energy from the footsteps of the human beings into the form of electricity, while collecting data from the walking patters of traffic (Pavegen.com, 2017). The company gained Euro 360,000 through the London Business Angels, which has rendered help to the company for the tangible health. Now they have come up with footstep generator that would generate electricity from the footsteps and it is regarded as best new green technology, which is laid underfoot or it can be said while the people walk over, it would start generating electricity (Pavegen.com, 2017). Market Analysis The Footstep generator is important equipment, which provides efficient and reliable ways to generate electricity in cases of the outrages of power. It acts as a dependable backup supply of power. This electric generator can offer solutions to the electricity problem in the Residential area and in any other commercial sectors. Commercial sector incorporates information technology, railway, and agricultural industry in the country. With the rise of industrialization across the globe, especially in the developing countries like Brazil, China, India, and their want for the generators are expected to rise (Pavegen.com, 2017; Best, 2012). The footstep generator market is being encouraged by a numerous factors, which consists of the lack of grid infrastructure, want for the steady power supply and the support for the powerful solutions to the emergency backup. However, this market comes across certain drawbacks, which involve higher costs of operations along with the shift of consumers dem and to fuel, solar cells and so forth as well as the construction and designs of the equipments (Pavegen.com, 2017). The footstep generator is expected to surpass the USD 70 billion dollar by the year 2022, which is growing at a greater than 4% over the forecast period. Surging dependence on the non-conventional source of energy and in turn unlike other generators is embracing the sustainable energy. The generator is dependent on piezoelectric battery, which might spur the demand of the product. The growing industrialization particularly in the region of Asia Pacific is expected to inculcate such non- conventional source of energy (Goto Miyazaki, 2012; Naveau et al., 2017). The firms across the world are looking forward to take alternative steps for the production of energy by using sustainable energy sources, instead of depending on the thermal power or huge electric consumption, thereby encouraging the growth of industry, which can be well attributed to the increasing concerns for the sustainable energy and the stringent regulations of government about emissions. Through the analysis of market, it can be stated that the local markets are being anticipated to be having a highly competitive nature which is due to the fact of advent of the imported equipments which gives cost efficient solutions to the power generations (Pavegen.com, 2017; Best, 2012). Large companies such as Hitachi, Mitsubishi often get involved in the partnerships in terms of their products in the foreign economies. It is being anticipated to decrease the share for the local manufacturers who looks forward to derive profits out of their investments. However, the means of strategic partnerships are likely to give an upsurge to the industrial sector (Pavegen.com, 2017; Exposito et al., 2016). Market segmentation The coverage looks forward to become global while doing contribution to all the five continents that has been specialized in the critical aspects of the electricity generation, which incorporate renewable and alternative power, public places of New Zealand, China, Brazil and Africa (Wedel Kamakura, 2012). Sales and Marketing of Footstep Generator Globally, the demand for the uninterrupted and dependable power supply has been enhanced in a significant rate. This in turn, results to the increasing sales of the generators, which are sustainable in nature. The footstep generator is growing with this importance globally (Pavegen.com, 2017). The report on the footstep generator sales market aim at illustrating the various marketing and sales strategies adopted by the growing industry Pavgen. It also studies that have been influencing the growth of market trajectory between the year 2016-2022. In order to present a coherent illustration of the footstep generator market sales, it is important to determine the important opportunities and threats, which might affect the sales of the generator. Authorities around the world are planning a greater investment in the industrial facilities, public places. The want for the dependable power supply would increase in response substantially. The rising want for the efficient sources of power is being expected to encourage the market for the sales of generators (Pavegen.com, 2017). Based on the rating of power, the 350-1000 KVA generators have been witnessing the increasing in the adoption across the real estates, public places and commercial sectors. Since over here, the equipments of high power is not required for the domestic purpose, the growth has been exhibited by more than 350 KVA in this sector is quite marginal. However, during the forecast period of report, the demand for these energy generators for power rating is likely to get higher than the other generators (Pavegen.com, 2017). Footstep generators market sales Other than the growing want from the industries, the sales market of the generators would also gain impetus from the fast industrialization in the developing countries such as India, Brazil and China, whose population is quite high. The rapid urbanization in these countries has witnessed them to switch to the cleaner sources of power for the uses of back up and utility. To top it, the rising want for the footstep generators in the public places, financial institutions and malls are also helping with the expansion of the sales market of the generators in the developing nations (Manning et al., 2015). Sales Market of the generators: Competitive insight In order to present of the holistic overview of the market, the report also profile out some of the advanced vendors, who are operating in there. It goes through the successful strategies of sales that they have adopted in the recent past years and as well studies the companies on the basis of financial overview, portfolio of products and the developments. Due to the advent of the other companies, it would face tough competition. The company Pavegen believes in offering the generators in low price to provide benefits to the customers and the other nations in large. Additionally, the company focuses on the gradual rise by having the moderate margins of profit (Manning et al., 2015). The one and only strategy would allow the potential customers to utilize the further services provided by the company at a competitive price as the company gradually grows (Pavegen.com, 2017). Using platform of Application Technologies at Pavegen implement mobile application system that would be made accessible across various platforms. Through the wider implementation of the mobile application, it has become easier for the company to attract the customers all over the world in order to contribute in their rising (Manning et al., 2015). By displaying the real product in actions through the mode of marketing on the website, it attracts many customers. Pictures and videos tend to grab the people. The company believes in displaying real pictures of the product in order to show that the company has the customers at the dealership with the people. Selling on the internet is an effective way to attract the customers in this era of globalization and this would further help the company to retain their best at a correct level (Manning et al., 2015). The brand message of Pavegen is also important to give ideas to the customer the importance of the product as well as the company. It states ENERGY AND DATA FROM FOOTFALL (Pavegen.com, 2017). Business operations It is important to allow the services of the company, it is significant to utilize the various teams, agreements. The business operations would further help to enhance the systematic selling of the products (Perreault, Cannon McCarthy, 2013). A team containing highly skilled individuals would be employed to develop monitor and implement the computers web and web application services. At the same time, the team would further be responsible for keeping the system of the companies safe from both external and internal harm (Armstrong et al., 2015). The accounting and financing team manage the accounts of the company, it contains a team of skilled individuals who would be employed to carry out certain related tasks. Again, the team would take the responsibility for rendering financial advices in connection to the companys future and the current operations. The sales and marketing team has an immense influence on making profit of the business. The members of this department depend on the products that the company would offer and the way the company would make the market segmentation. Once the sales and marketing teams know which segment of the market they represent, it is important to make sure the demands of the market segments. Each member of the sales team holds responsibility in his or her specific area (Pavegen.com, 2017; Perreault, Cannon McCarthy, 2013). The customer representative team takes care about the complaints and needs in order to provide customers with the related services and the experienced staff members would handle them so that it is possible to provide employees to tackle the customers for the benefit of the company. Conclusion Therefore to conclude, it can be stated that footstep generator is an important generator which did the company Pavegen produce. The product carries importance for it has come up with innovative sustainable strategies, which embrace in this report is the mission vision of the company and further in order to increase the sales of the product, the business plan incorporates the market analysis of the product, the market segmentation and the way market sales would be carried out. Over here, the company is dependent on the websites in order to attract the customers across the globe. Later in this report, the process is being carried out by the business operations, which has to be effective in nature and finally. This sums up the business plan for the footstep generator. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Best, R. (2012).Market-based management. Pearson Higher Ed. Expsito, A. G., Gomez-Exposito, A., Conejo, A. J., Canizares, C. (Eds.). (2016).Electric energy systems: analysis and operation. CRC Press. Goto, K., Miyazaki, T. (2012).U.S. Patent No. 8,093,878. Washington, DC: U.S. Patent and Trademark Office. Manning, G. L., Ahearne, M., Reece, B., MacKenzie, H. H. (2015).Selling today: Creating customer value. Pearson Canada. Naveau, M., Kudruss, M., Stasse, O., Kirches, C., Mombaur, K., Soures, P. (2017). A reactive walking pattern generator based on nonlinear model predictive control.IEEE Robotics and Automation Letters,2(1), 10-17. Pavegen.com. (2017).Pavegen About.Pavegen - The Next Step. Retrieved 3 November 2017, from https://www.pavegen.com/about/ Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Tom Jose, V., Boban, B., Sijo, M. T. (2013). Electricity generation from footsteps; a regenerative energy resource.International Journal of Scientific and Research Publications,3(3), 2250-3153. Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.